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Tool · SIBT

Campaign Compass

Work out your true profit per order, set against general DTC benchmarks for drinks, beauty, wellness and CPG brands.

ENTER YOUR NUMBERS BELOW. NO SIGN-UP REQUIRED. EVERYTHING RUNS IN YOUR BROWSER.

SERIES 01

Run the calculator.

Unit economics, CAC and blended ROAS

Your unit economics

Use your real numbers for an accurate benchmark.

£
%
%

For example Stripe or PayPal

%
£
£
%

0 if you do not discount

Monthly performance (optional, for CAC and ROAS)

£
£